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What Makes a Subscription Box Successful? Lessons From the Most Successful

What Makes a Business Successful

In the ever-growing world of subscription boxes, it can be hard to determine what makes a business successful. But after analyzing some of the most successful companies in this industry, it’s possible to extract some important lessons that entrepreneurs can use to help their businesses thrive. So what are these key takeaways? This article will teach you exactly what it takes to create a successful subscription box business.


Find a Unique Niche

Finding a unique niche is one of the most important aspects of any successful business. This is especially true in the subscription box industry, where companies must find a way to stand out in a sea of options. When customers are looking for a new box to subscribe to, they want something that appeals to their specific interests.

The company that perhaps best exemplifies this principle is Birchbox. When it first launched in 2010, it was one of the only beauty boxes on the market. By catering to a specific niche, Birchbox was able to quickly gain a loyal following of subscribers.


Sell Products People Need or Want

Of course, simply having a unique niche is not enough. To succeed, businesses must also offer products that people want or need. For example, Stitch Fix is a subscription service that sends subscribers personalized clothing selections each month.

Stitch Fix is so successful because it offers a unique combination of convenience and style. The company takes the time to get to know each subscriber’s taste, making it easy for them to find fashionable items that they’ll love.


Invest In A Good Marketing Strategy

No matter how great a business’s products may be, it will never be successful if no one knows about it. That’s why investing in a good marketing strategy is so important.

One of the most successful subscription companies, Dollar Shave Club, is a perfect example of this. When it launched its now-famous campaign featuring CEO Michael Dubin, the company quickly went from zero to 60. The commercial was not only funny and well-made, but it perfectly encapsulated the company’s brand. As a result, it went viral, and Dollar Shave Club soon became one of the most popular subscription boxes.


Offer Options For Customization

While it’s essential to have a niche, it’s also necessary to appeal to as many people as possible within that niche. One way to do this is to offer options for customization. This allows customers to feel like they’re getting a box tailored specifically to their needs.

One company that does this exceptionally well is Blue Apron. When subscribers sign up, they can select the types of meals they want to receive, how many people they’re cooking for, and how often they want to receive their shipment. As a result, each customer feels like they’re getting a completely personalized experience.


But Also Keep It Simple

While it’s important to offer options for customization, it’s also necessary to keep things simple. If a business is too complicated, customers will quickly become overwhelmed and less likely to continue using the service.

One company that’s managed to strike the perfect balance between customization and simplicity is Ipsy. When subscribers sign up for the service, they’re asked to take a quiz that helps determine their individual preferences. Based on their answers, Ipsy hand-picks a selection of five beauty products for them to receive each month. This process is simple enough that customers don’t get overwhelmed, but it’s also personalized enough to feel like they’re getting a unique experience.


Provide Multiple Tiers Of Services

Another way to appeal to a broader range of customers is to offer multiple tiers of services. This allows customers to choose the level of service that best suits their needs.

One company that does this effectively is BarkBox. The company offers three subscription plans: Standard, Super Chewer, and Best Friend. Each plan is designed for a different type of customer, making it easy for subscribers to find the perfect fit.

By offering various services, BarkBox can appeal to a wide range of customers, making it one of the most successful subscription companies around.



The subscription box industry has seen explosive growth in recent years and shows no signs of slowing down. With so many options, it can be challenging to know where to start. But by following the lessons of the most successful subscription companies, you can give your business the best chance for success.