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Subscription Box Industry Statistics, Market Trends & Future Growth

Industry Analysis

The subscription box industry is booming, with entrepreneurs and business owners taking note of the trend and jumping on board. According to recent statistics, subscription boxes are growing at a rate of about 20% each year, with no signs of slowing down. 

This article will explore important market trends and predictions for the subscription box industry to help entrepreneurs understand the industry’s current state and what the future may hold.


Current Statistics and Market Trends For The Subscription Box Industry

First, consider a few current statistics and market trends for the subscription box industry.

Market Share and Statistics

  • According to a report from eMarketer, subscription boxes are currently a $5.6 billion industry and are expected to grow to $8.9 billion by 2022.
  • This rapid growth is due in part to the increasing popularity of subscription boxes, with over 15% of US adults now subscribed to at least one box.

Revenue and Profit Statistics

  • Subscription boxes have seen an increase in revenue of about 29% each year since 2015, according to a report from
  • On average, subscription box companies earn a profit margin of about 8%, though this number can vary depending on the business model and products offered.
  • The average revenue earned yearly by subscription box companies is $173,764.
  • The typical subscription box costs customers about $21 per month.

Niche Products Statistics

  • There are currently over 3,500 subscription boxes on the market, with new ones being launched daily.
  • Subscription boxes are available for almost any niche or interest, from beauty and fashion to food and fitness.
  • Some of the most popular subscription boxes include Birchbox, Ipsy, and Blue Apron.
  • The most popular niches are currently beauty, food, and fashion, with subscription boxes in these categories earning the most revenue.

Other Statistics

  • The subscription box industry has seen explosive growth in recent years, with the number of subscription boxes increasing from 2,000 in 2014 to over 8,000 in 2018. This rapid growth is expected to continue, with an estimated 12,000 subscription boxes by 2025.
  • Subscription boxes have become popular among consumers due to their convenience and value. In a survey of 1,000 US consumers, 60% said they were interested in trying a subscription box, and 62% said they were willing to pay more for a subscription box than they would for individual products.


Future Trends For The Subscription Box Industry

Now that we’ve looked at current statistics and market trends, let’s look at what the future may hold for the subscription box industry.

  • The subscription box industry is expected to grow rapidly, with an estimated compound annual growth rate (CAGR) of 21.6% from 2018 to 2025.
  • This growth will be driven by the increasing popularity of subscription boxes and the expansion of existing subscription box companies into new markets and niches.
  • We can expect to see more subscription boxes focused on niche products and interests and more subscription boxes tailored to specific demographics such as men, women, children, and pets.
  • There will also be a continued focus on convenience and value, with subscription boxes that offer convenient delivery, easy-to-use online ordering, and flexible subscription options.



These are just some significant trends and predictions for the subscription box industry. Understanding these trends will help entrepreneurs make informed decisions about their subscription box business and ensure long-term success.