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Subscription Box Packaging: Tips For Branding & Design

Tips For Branding & Design

The subscription box industry is booming and with good reason! People love the excitement of receiving a package in the mail each month containing a curated selection of specific goodies for them. But before you can enjoy the benefits of being part of this lucrative industry, you must ensure your subscription box packaging is up to par.

This article will cover the importance of excellent packaging, critical elements of great design, how to choose the correct size box, packaging needs, and some fun ideas for branding and design.


The Importance Of Great Subscription Box Packaging

Your subscription box packaging is the first thing your customers will see when they receive their shipment, so making a good impression is essential. Good packaging will not only protect your products during shipping, but it will also serve as a powerful marketing tool. Using high-quality materials and printing your branding outside the box can ensure your subscription box stands out from the rest.


The Elements Of Great Packaging Design

There are a few key elements that make up a great packaging design.

Choose The Right Size Box And Packaging

First, you must decide on the correct type of packaging and ideal size. Do you want a subscription box that’s eco-friendly and recyclable? Are you looking for something lightweight and easy to ship? Or do you need something durable to protect your products during shipping? Once you know what type of packaging you need, you can start to narrow down your options.

Furthermore, how large of a package do you need for your products? To determine this, you’ll need to know the dimensions of your products and how many you’ll include in each box. Once you have this information, you can look for subscription boxes that fit your needs.

The most common types of packages and their sizes:

  • Bubble mailer: These are great for lightweight and fragile items. They come in a variety of sizes, but the most common are 10″ x 13″, 12.5″ x 18.5″, and 14.25″ x 19″.
  • Poly mailer: Poly mailers are great for shipping heavier items. They’re made from a thicker material than bubble mailers, offering more protection. Poly mailers come in a variety of sizes, but the most popular are 12″ x 15.5″, 14.5″ x 19″, and 16″ x 20″.
  • Corrugated box: Corrugated boxes are the strongest type of subscription box packaging. They’re perfect for shipping heavier items or products that need extra protection. Corrugated boxes come in a variety of sizes, but the most common are 12″ x 12″, 18″ x 18″, and 24″ x 24″.
  • Padded envelope: Padded envelopes are a great option for lightweight items that don’t need a lot of protection. They come in a variety of sizes, but the most common are 9″ x 12″, 10″ x 13″, and 14.5″ x 19″.

Incorporate Fun Packing Materials

One of the best things about subscription boxes is that they’re a great way to discover new products. So why not have fun with your packaging and incorporate packing materials that will excite your customers to open their box each month?

For example, you could use crinkle paper, tissue paper, or shredded paper to fill space in the box and add a pop of color. You could also include a handwritten note or a small freebie with each order. These little touches will go a long way in making your subscription box stand out from the rest.

Use Complementary Colors

When it comes to subscription box packaging, color is essential. You want to choose colors that complement your branding and make your box stand out. brighter colors are more eye-catching, so they’re a great way to get your customer’s attention. However, you don’t want to go overboard with color – you still want your box to look professional. A good rule of thumb is to use 2-3 colors in your design, with one being a neutral color like black or white.

Incorporate Your Logo and Slogan

Your logo and slogan are two of the most important elements of your branding. So it’s essential to ensure they’re prominently featured on your subscription box packaging. This will help people to remember your brand and what you stand for.

There are a few different ways to incorporate your logo and slogan into your packaging design. You could print them directly onto the box or use a sticker. You could also have them printed onto the tissue paper or packing materials that you use to fill up the box.


How to Create Your Packaging

So now that you know what to consider when designing your subscription box packaging, it’s time to start creating your own packaging. But how do you go about doing that?

Use Design Software

If you’re not a designer, don’t worry – hiring one is no need. There are plenty of great design software programs that you can use to create your subscription box packaging.

Canva is an excellent option for beginners. It’s an online design platform that’s easy to use and doesn’t require any design experience. Another great option is Adobe Photoshop. Photoshop is a more advanced design program, but it’s still relatively easy to use. If you’re feeling ambitious or have more design experience, you could also try Illustrator for more detailed designs.

Choose the Right Printing Method

A few different printing methods can be used for subscription boxes. The most common are digital printing and offset printing.

Digital printing is the most affordable option, but it has its limitations. The print quality is not as high as offset printing, and it’s not an option for large orders.

Offset printing is more expensive than digital printing but offers higher print quality. It’s also a better option for large orders.

If you’re on a tight budget, digital printing is the way to go. But if you want your subscription boxes to look their best, offset printing is the way to go.

Work with a Professional Printer

When printing your subscription boxes, working with a professional printer is important. They will be able to advise you on the best printing methods and materials to use. They will also be able to print your boxes to a high standard.

Design Your Boxes In Bulk

One of the best ways to save money on subscription box packaging is to design your boxes in bulk. This way, you can get a discount from your printer, and you won’t have to pay for shipping costs every time you need new boxes.



Your subscription box packaging has a significant impact on your brand image. Remember to keep your branding in mind, choose the right size box, and use complementary colors. And don’t forget to have fun with your design.